In the past, medical professionals mostly relied upon “word of mouth” to acquire new business. While this is still a great way to maintain clientele, it is less and less applicable in our modern era.
Today, most medical practices do indeed have websites, but they’ve overwhelmingly struggled to stay current with modern aesthetics, multi-platform compatibility, and proper use of a website for marketing efforts.
Recently, Stat Counter released their findings on desktop vs mobile usage in America. The findings suggest within the next year or so, mobile will beat out desktop for percentage of users. This has already happened if you account for worldwide usage, and not just the United States.
Studies such as these give us a clear picture of the necessity for a medical practice to have a mobile-friendly website.
Below we’ve listed five important reasons why every medical professional needs a strong, updated website.
1. Relying On One Referral Source Is Risky
If you’re relying on one referral source (word of mouth), you’re taking a huge risk with your business. While things might be going smooth now, referrals are always changing, and you could get left in the mud.
Utilizing a website as your own billboard leaves you in control of who has access to you and your business. Don’t leave access to your business solely to others.
2. Even Referred Patients Look You Up
Even if referrals are a huge chunk of your business, patients in the modern-age will always look you up before coming in. If your site is not looking up to date, you risk losing a patient you would have otherwise easily obtained.
As a side note, this method of research does not show any signs of slowing down. As younger generations begin to age, the more likely they are to search online first – even if they were referred by a friend or family.
3. Your Competition Is Doing It
This one goes without saying, and is applicable to all industries.
Most medical professionals are finally catching up to modernizing their online presence. As they progress, the updated practices will capture the eyes of local patrons first.
4. Measuring Analytics Is Important
Older websites typically lack any sort of analytics reporting. These include: number of users visiting your site, how long they stay on your site, and on what platform they came from (desktop, tablet, or mobile). These are crucial pieces of information that can help you hone your marketing endeavors.
5. A Bedrock For Future Ad Campaigns
Having an attractive and easy to navigate website isn’t just for looking pretty. As you implement marketing and ad campaigns, the ultimate goal of these practices is to push the customer to your website’s home page.
Research shows that only about half of your visitors will spend 15 seconds on your site. During these kind of moments it is critical you capture their eye, and lay out all of your information in an easy to digest design.